Brand Story

Desi Village Agro Foods India (P) Ltd

One warm afternoon in 2016, N. Jagadeesh and his friends were enjoying their casual hangouts when one of their friends started snacking on junk food. Jagadeesh who has always been an advocate of healthy eating, paused the ongoing conversation to suggest to his friend that he should rather switch to healthy eating. The response he got from his friends led to the discovery of Desi Village Agro Foods.

When questioned why his friends won’t switch to healthy eating, the response he got was ‘there are no healthy food alternatives.’ A liking for a healthy lifestyle and an opportunity in the market, led N. Jagadeesh, and his friend R. Vasanth Kumar to create Desi Village Agro Foods.

An urge to provide healthy, adulteration-free food to consumers led to the founding of the company in 2018. The goal was simple -to create and provide traditional food that suits the modern needs of today’s customers. The main interest of the brand is to provide healthier alternative options for existing products which aren’t good for health.

The brand initially launched two products which were ‘Jaggery Powder’ with a chemical-free process and ‘Himalayan Pink Salt’. What started as a small experiment towards making people aware of good healthy alternatives, had a good breakthrough earlier than expected. Both the products that were launched, received great responses, which only made the founders work harder.

Then came the biggest twist of all time that changed the landscape of consumer behaviour – the COVID pandemic. The lockdown made it nearly impossible for the brand to sustain itself in the traditional market, which is when Desi Village Foods decided to debut in the online market.

Later during the lockdown, Desi Village Foods launched its new product – ‘Herbal Jaggery’. This product, like others, received good reviews and responses from customers. This motivated the team to expand their line of products with sweeteners like palm candy, coconut sugar, cold-pressed oils, and snacks like flavoured nuts, seeds, and dry fruits.

The response to the brand and its products has been overwhelming in the two years since the launch. We have so far served more than 50,000 customers! The team is currently in the process of launching products like mueslis, and health bars.

Desi Village Agro Foods currently has 1 health brand under its umbrella – Shrutis. In the near future, we aim to add 2 more brands to Desi Village Foods.

Testimonials

Mr Bharat
Happy Customer
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Found this Shrutis jaggery to be a good product and great taste. Also, the Herbal products are subtle with no compromises on the quality. Desi Village Foods delivers quality products!
Ms Santha
Happy Customer
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I'm one of the happy customers for Shrutis Jaggery. There are a lot of products in the market, but this product by Desi Village Foods is one of the good quality products in the market!
Ms Sangeetha
Happy Customer
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This product is rich in taste and healthy too. Now we have replaced the normal sugar with this Jaggery and our kids love them too. Desi Village Foods have the best healthier food alternatives!
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Our Values

Customers and consumers, people, financial performance, sustainability, family business.

Our Mission

We want to serve our customers and consumers worldwide as the most trusted partner with leading positions in all relevant markets and categories as a passionate team united by shared values.

Our Vision

Leading with our innovations and brands.

Disposal guidelines

The disposal guidelines are brand independent. The images of products are for illustrative purpose only. Consumerism has increased the amount of plastic waste generated, and hence a ‘circular economy’ is imperative to facilitate the integration of economic and environmental well-being in a sustainable way. As a consumer goods industry, we need to overcome the challenges of the linear model, by moving to ‘circular economy’ with a focus on improving recycling, promoting re-use, and redesigning products.

Shrutis Pink Salt 1000 gm

Multilayer Laminate Pouch

  • Scrape out the residue; empty the pack.
  • Multi-layer plastics should be handed over only to the recyclers for proper recycling or disposed in designated bins.
  • Refrain from open burning of such plastic as it releases hazardous halogens, which have a negative impact on human health and climate change.
  • Avoid dumping of multi-layer plastic in public places like market areas, bus stands, railway stations, cinema halls, parks, community centers, roadside, etc.
Shrutis Himalayan Pink Salt 454 gm

Jars (PET & Glass)

  • Ensure the plastic / glass jar is empty.
  • Remove plastic cap from glass jar.
  • Remove paper wad from the cap of a jar.
  • PET Jars can be squashed before disposing off to increase the capacity of the collection bins.
  • Jars / caps / Foil Seal should be handed over to the recycler for proper recycling or disposed in designated bins.
  • Refrain from open burning of such plastic as it releases hazardous halogens, which have a negative impact on human health and climate change.
  • Avoid dumping of plastic bottles in public places like market areas, bus stands, railway stations, cinema halls, parks, roadside, etc.

This is to certify that the products are certified Halal – HIN02800619